The concept of Marketing has undergone a change and has become
more aggressive and prominent. The conventional ideas about marketing have
become passé and networking is the new keyword. Coupled with networking,
companies use direct selling which accelerates the entire process of getting
the limelight on their products. Like any new trend, multilevel marketing had
to face the uncertainty and doubts of people about its worthiness. Companies
like QNET had to salvage their reputation due to false notions which led to the QNET Scam.
Issues like QNET
Scam brought to the fore
front, the lack of awareness on people’s part about multilevel marketing. It
highlighted the fact that people were unaware about the boons of direct
selling. In the initial stages, it was difficult for these companies to find a
strong foothold but slowly they did find the acceptance that they wished to
attain. It is very important to clear the air about multilevel marketing so
that people can use it for their benefits. Multilevel marketing deals with two
aspects, direct selling and network marketing. In direct selling, a member of
the multilevel marketing company will use a direct approach and sell the
product to the consumer without indulging in advertising which saves some money
and the company is promoted through word of mouth.
Considering that the economy is witnessing a low phase at the
moment, people become members of such multilevel marketing companies to earn an
extra income and not feel an itch in the quality of their living. The best part
about such a form of work is that there are no middle men who can grab a share
out of anyone’s hard earned money. This form of working also encourages the
birth of business men rather than working under a boss and not having the
freedom that many people desire. Not all trends enjoy a good time and this is
also what happened with the trend of multilevel marketing. QNET
Scam began on a small
scale but later turned into something big which dampened the progress of the
company and made people look at it with suspicion and questions.
People need to understand that companies who are true to their
purpose actually show the selling that has taken place. Most of the times this
is mistaken to be like the pyramid scheme which survives on the idea of hiring
and selling in its actual form, does not really happen. A boon that often goes
unnoticed is the boost that multilevel marketing gives to the economy which
does need a helping hand in the present time. An interesting fact about
multilevel marketing is that such a form of business can be sustained only
through team efforts as one person’s success depends on his or her sponsor and
so on. It is very important that false claims are not made about any form of
business when it is in its flourishing stage. Such claims can cause a great
deal of harm to the budding company which can affect the people involved.
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