Marketing strategies have evolved as
times have changed. Conventional ones have definitely started fading into
oblivion with the unconventional ones coming to the fore like direct selling
and networking. Multilevel marketing companies employ these strategies as they
are low on the expense factor and much more effective. Representatives or
members of the company directly interact with the people and can understand the
pulse of their requirements. Companies like Qnet have helped people realize
their dreams and are responsible for the increase in the quality of standard of
living. Recently reports about a Qnet Scam have been
brought to light which has led to many people losing faith in companies that
truly believe in their purpose.
The economy has been slacking and when
multilevel marketing companies- true to their purpose, are doing something
good, brickbats are being pointed at them. The market is all about cut throat
competition and rivals are using novel ways like Qnet
Scam to pull down these companies such as false negative publicity
which has created an obstacle in the progress of these companies. The trend of
multilevel marketing companies is fairly new and it is difficult in the beginning
to find that acceptance. Negative publicity does not help their case. It just
increases the stream of doubts in the common man’s mind and increases his
apprehensions.
It is very important to understand the
style of work in a multilevel marketing company. This will ensure that one does
not fall for negative publicity like these so called scams. Allegations that
engulf such companies are related to such companies following the pyramid
scheme, high costs in the initial stage etc. Though these companies employ easy
methods, it does take a certain period of time for their efforts to bear
fruits. Success does not come easy. Members of the company had to indulge in
direct selling of the products offered by the company and volume of sales was
an important factor in the income that they would generate. This also led to
members consolidating their own enterprise and skills. Companies also used the
delights of ecommerce to strengthen their presence on the web and create more
awareness about their products and the style of work which actually challenges
an individual and makes individuals come out of their comfort zone.
Surprisingly, reports about Qnet Scam have been
baseless as these reports are not supported by meaningful evidence and just
beat round the bush.
‘Every coin has two sides’; this is an
apt saying for the situation of multilevel marketing companies. Before making
any false claims, one needs to understand several aspects of any business, it
may happen that the business is in its initial developing stages and such
claims can hamper their growth. It is a vicious cycle as this will also affect
the economy in some way or the other which will definitely have some
repercussions. It would indeed be a good idea to believe in solid proof rather
than fall for negative publicity and lose faith in something that is actually
trying to help.
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