We have been
reading about the tremendous role of social media in the progress of companies
and organizations. Some write-ups can be very vague. They do not offer concrete
examples on the efficacy of social media. I came across an interesting write-up
about the strength of this new phenomenon. The article expressed Dato’ Sri
Vijay Eswaran’s views on the interesting aspects of social media. He explained
how it had aided in the success of QuestNet. He also spoke about the company’s utilization
of the trend that has gripped the world.
An online
news article quoted his opinions during a panel discussion at the World
Economic Forum’s East Asia Summit. It was held in Jakarta, Indonesia. He shared
the platform with top executives from Google (Asia Pacific), Editor of Jakarta
Globe and so on. He emphasized the effect of social media on society’s ideals
and values. He outlined the use of social media in a time of crisis to convey
important announcements to customers, shareholders etc… He gave a very appropriate
example that explained the impact of social media.
The company
has been effectively using e-Commerce to carry out its operations. In fact, it
is considered to be the pioneer in the use of this unique business model. He
spoke of a time when the portal of the company was plagued by an issue like
Distributed Denial of Service (DDoS). Due to this problem, consumers were not
able to gain access to the website. The e-Commerce platform suffered from some
hiccups.
Due to the
convenience of social media, the company was able to communicate well with
their customers. They used social networking sites like Facebook and Twitter to
provide their Independent Representatives and retail customers with important
updates and constant support. Communicating thru these media pacified the
uncertainty amongst the customers. He said, “Companies
must recognize that social media is here to stay and it will continue to
expand. If you do not get involved, you will be left behind.” He raised an
important issue and splendidly made a fair point. The article has made it clear that the company’s presence in such
high-profile events affirmed the legitimacy of the company and proved the
hollowness in stories like QuestNet
fraud.
The issue of
online privacy has been in the spotlight for quite a considerable period of
time. He presented the scenario from a cultural perspective. He says, “The rather controversial topic of online
privacy provided some interesting insights into the cultural and generational
differences among users. It seems to be more of a problem in developed
economies in the west, than in Asia, as one panelist pointed out. Most users,
particularly in Asia, seem unperturbed.” If we have broached on the subject,
I must mention that the network marketing company has received the green seal.
It is TRUSTe Certified. It indicates that when you do online transactions on
their online store, your personal information is being handled with utmost
privacy. Developments like these eradicate untrue stories like QuestNet fraud.
Fourteen
years have passed and this network marketing company continues to understand
the common man’s needs. Rightfully so, it has been awarded the title ‘Caring
Company.’
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